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Changing needs and Covid-19 driving banks to raise their game

Goola Warden
Goola Warden • 13 min read
Changing needs and Covid-19 driving banks to raise their game
It has been more than 20 years since Singapore liberalised its financial sector. In the past five years, the focus has been on financial services going digital as part of a Smart Nation initiative. Last year, the Monetary Authority of
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SINGAPORE (June 19): It has been more than 20 years since Singapore liberalised its financial sector. In the past five years, the focus has been on financial services going digital as part of a Smart Nation initiative. Last year, the Monetary Authority of Singapore (MAS) even offered new digital-only banking licences. That trend was accelerated when the “circuit breaker” drove banking services online.

Still, bankers like Brendan Carney, Citi-bank Singapore CEO and Global Consumer Banking Asean cluster head, believe that a hybrid model — incorporating digital services for day-to-day banking transactions, and face-to-face meetings with its affluent customers who need sophisticated products — is more suitable for traditional banks like Citibank.

Since the start of the “circuit breaker”, domestic systemically important banks (D-SIBs) such as the local banks and Citibank Singapore, have reported that 90% of trans-actions done by retail customers are digital.

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