This success is attributed to Montblanc’s vertical thinking. Dupont says the beauty, yet complexity, of Montblanc lies in its ability to evolve, which has become one of the hallmarks of quality that it is famous for. It also helps that the company locates its manufactures where the finest craftsmanship is found. As a result, it has three manufacturing sites: Italy for leather goods; Switzerland for timepieces; and a historical manufacture in Germany for writing instruments.
SINGAPORE (Sept 16): The two things that luxury brand Montblanc and the winners of the Billion Dollar Club have in common are: staying relevant and having the foresight to diversify before the need arises. Montblanc has 113 years behind it and is one of the world’s most visible and recognisable luxury brands.
Matthieu Dupont, president of Montblanc Southeast Asia, says: “[Montblanc] has a strong history and heritage and is a highly successful example of diversification. We started with writing instruments in the early 20th century, diversified into leather in 1926 and watches in 1997, and launched our first-ever smartwatch in 2017.”
