In the three days after Coldplay tickets went on sale, digital travel platform, Agoda, observed an 8.7x search increase for accommodations in Singapore during Coldplay’s concert series in Jan 24, state Ong and Lock, citing a report by the Straits Times.
Coldplay and Taylor Swift could possibly lift FY2024 distribution per unit of hospitality REITs by up to 1.5%, estimates CGS-CIMB analysts Natalie Ong and Lock Mun Yee.
The two singers are among the line up of big-name acts staging live concerts in Singapore early next year, drawing hundreds of thousands of foreign fans across the region. For example, more than 300,000 tickets have been sold for Coldplay's six-day concert.
