Revenue from Vietnam surged 44.6% this quarter, driven by the combination of an enhanced sales force, effective marketing promotions and campaigns, as well as interactive consumer engagement activities that reinforced brand loyalty and increased new customer acquisition.
Food Empire Holdings (FEH) on May 13 announced its 1QFY2025 ended Mar 31 business update which saw revenue increase by 16.3% y-o-y. This was also the first quarter that the company’s Southeast Asia (SEA) segment surpassed its Russia segment which has traditionally been the group’s largest revenue generator for the first time, with a 33.8% y-o-y increase in revenue since 1QFY2024.
This is due to strong sales of its branded consumer products in Vietnam, which the group says is its fastest growing market.
