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RHB is keeping Sheng Siong in its cart

Samantha Chiew
Samantha Chiew • 2 min read
RHB is keeping Sheng Siong in its cart
Sheng Siong ticks a lot of positive boxes for RHB. Photo: Albert Chua/ The Edge Singapore
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RHB Group Research is reiterating its “buy” recommendation on supermarket operator Sheng Siong OV8

with a target price of $2.00. Analyst Alfie Yeo says in his Apr 12 report: “We continue to like Sheng Siong for its defensive qualities, strong cash flow-generating ability, net cash balance sheet, attractive dividend yields, and stable earnings driven by its store network and margin expansion.”

Singapore's total retail sales ticked up by 12.7% y-o-y in February.

Yeo notes that since the Lunar New Year in 2022 was in February, most of the consumption effect related to the festive season would have kicked in in January 2022.

Collectively, January (-0.8% y-o-y) and February (+12.7% y-o-y) retail sales for this year have improved y-o-y.

Supermarket retail sales normalised from levels recorded in January (-2.7% m-o-m) and February 2022 (-3.6% y-o-y) as Yeo has expected. The supermarket retail sales in February 2022 represented a high base, when limits were still imposed on group sizes and workplace capacities, before social distancing measures were lifted on Apr 26, 2022.

As such, Yeo believes that the supermarket retail sales base should normalise and come down from the high levels at around May this year.

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Meanwhile, Yeo expects the improved 2023 Budget packages to help support Sheng Siong’s revenue. “We believe Sheng Siong’s revenue will be supported by the improved budgetary measures (GST Voucher Scheme (GSTV), Assurance Package (AP) scheme for all Singaporeans, and Community Development Council (CDC) vouchers),” says Yeo, as he expects that the vouchers and cash payouts to Singaporeans should shore up supermarket sales going forward.

On the other hand, the analyst notes that Sheng Siong has a strong supply of new outlets ahead. “We believe SSG is on track to achieve its target of two to three new outlets per year,” says Yeo.

On that note, the Housing Development Board’s (HDB) outlook for new supermarket leases in new and matured estates for the rest of 2023 now stands at six (at Tampines, Clementi, Bidadari, Eunos, Sengkang and Fernvale), with five planned for 2024.

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Sheng Siong has already successfully secured its bed for one new store in Jalan Satu and has continued to bid for more outlets since.

As at 3.15pm, shares in Sheng Siong are trading at $1.73.

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