For food and beverage (F&B) players, sales are expected to receive a considerable boost from the FIFA World Cup as consumers tend to munch and drink while watching the matches.
SINGAPORE (Jan 4): RHB Research is backing Food Empire Holdings as its top pick in the consumer sector in 2018, ahead of the highly-anticipated FIFA World Cup to be held in Russia in the middle of this year.
“We think one of the key events in 2018 that would affect consumption patterns is the FIFA World Cup. For many football fans out there, this is a time when life comes to a standstill – all in order to watch the matches being broadcasted ‘live’,” says analyst Juliana Cai in a report on Thursday.
