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China's new retail trends

Daryl Guppy
Daryl Guppy • 5 min read
China's new retail trends
Covid-19 has changed the market place and Western businesses are playing catch up.
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Western companies looking to enter or remain in the e-commerce market in China need to recognise that the idea of adding a store-front on WeChat, linking to search results in Baidu and enabling WePay are no longer sufficient in the Chinese e-commerce landscape.

Covid-19 has changed the market place and Western businesses are playing catch up.

The Two Sessions, or in Chinese Lianghui (a common abbreviation for a pair of organisations which have close relations), have helped to set up the framework for these changes with an emphasis on 5G, management of the digital economy and payment gateways.

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