A Tmall store front, a WeChat and QR code link and product promotion based on market success and consumer demand in a foreign country is no longer enough for any competitive advantage in the China market.
China’s changing digital economy includes market saturation for higher end products and services, the erosion of foreign premium and the explosive growth of live-streaming.
There are two additional areas of change which foreign businesses need to consider both for existing businesses and new ventures in China.
