SINGAPORE (June 17): BreadTalk announced that Wu Pao Chun has launched its first bakery in Capitol Singapore on June 14.
See: BreadTalk partners Wu Pao Chun for expansion into Singapore and Hong Kong
The 350 sqm bakery, which is named after the founder, is the result of a partnership between BreadTalk Group and Wu Pao Chun.
To commemorate his entry into Singapore, Wu has created a range of locally-inspired breads and will introduce Taiwanese hot favourites for local consumers.
The bakery’s two award-winning breads – Lychee Rose Royale and Red Wine Longan – sold out within just six hours during the store’s soft launch on May 31, said BreadTalk.
Prior to Wu Pao Chun’s launch in Singapore, the bakery, along with BreadTalk, had already expanded the brand to Shanghai, China, which now has two outlets.
Wu says, “Through my team’s close collaboration with BreadTalk group’s Research and Development team, we created new flavours to pay tribute to Singapore’s vibrant hawker food culture,”
George Quek, founder and chairman of BreadTalk Group, says, “Wu Pao Chun is a world champion and widely recognised globally for his award winning baking techniques at 2010 Louis Lesaffre Cup. Together with BreadTalk Group’s strengths in brand development and store expansion, I believe that we can complement each other perfectly, to create a winning formula to bring the authentic Wu Pao Chun Bakery experience to consumers in Singapore.”
Shares in BreadTalk last traded at 78 cents on Friday.
