Jumbo Group has opened two new Kok Kee stalls in Singapore, bringing the brand’s network to eight outlets.
The latest store opened on April 5 within Food Dynasty at the Lazada One Building at #01-24/25, Brass Basah Road.
This nearly a month after the group opened its seventh stall within the Yong Li Coffee Shop at 136 Bedok North Avenue 3, #01-140 on Mar 16.
The steady expansion of Kok Kee’s network is part of Jumbo’s goal to deepen its “presence in Singapore by making its hawker concepts a part of Singapore’s daily lives through greater accessibility,” the group states in an Apr 5 regulatory filing.
The group had taken on a 75% stake in Kok Kee in December 2020. The brand is known for its springy noodles in special lard-based sauce, soup dumplings and crispy wontons.
Jumbo’s Group CEO and executive director Ang Kiam Meng reflects that the pandemic has sharpened the group’s “agility and accelerated our expansion of concepts to cater to consumers across the spectrum, from day-to-day casual concepts, like Kok Kee and Tsui Wah Cha Chaan Teng to premium dining concept, like JUMBO Signatures.”
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Ang adds that the group is determined to stay entrenched in Singapore by making Jumbo “a top-of-mind name on all days and occasions”.
Shares in Jumbo closed up 0.5 cents or 1.70% at 30 cents on Apr 5, before the announcement.
Cover image of Kok Kee Noodle store in Bedok North: Jumbo
