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Buying the dip: When are lower prices an opportunity and when are they a trap?

Brian See Toh
Brian See Toh • 7 min read
Buying the dip: When are lower prices an opportunity and when are they a trap?
Photo: Anne Nygard via Unsplash
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A common investing strategy among retail investors is “Buying the dip”. A share price falls, an index pulls back, or a familiar company suddenly appears cheaper than it did just a few weeks earlier, and the instinctive reaction for savvy investors is to view it as an opportunity.

Over the long term, equity markets generally reward patient investors who stay invested despite market volatility. In recent years, especially, many market pullbacks were followed by relatively swift recoveries, reinforcing the belief that weakness should be bought rather than feared. The danger, however, is that investors may begin treating every decline as though it represents the same opportunity to “buy the dip”.

A lower price does not always equate to better value. Sometimes a sell-off reflects short-term nerves, excessive pessimism or a temporary mismatch between price and fundamentals. At other times, it may point to something more serious: weaker earnings expectations, stretched valuations, changing industry dynamics, higher financing costs or a business model under pressure.

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