SMPL is entirely reliant on its three brands for sales. The first brand is Atkins, from which SMPL derives around 30% of revenue, primarily through products for consumers following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The second brand is Quest, from which SMPL derives roughly 60% of its revenue, and targets consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The third brand, OWYN, acquired in June 2024, primarily caters to consumers seeking plant-based, protein-rich beverages that are tested for the top nine allergens and limit sugars and simple carbohydrates.
For this issue, we will discuss Nasdaq-listed Simply Good Foods (SMPL) as an investment idea.
SMPL is a consumer-packaged food and beverage company that operates under three leading brands, which are Quest, Atkins and OWYN. The company’s operating segments, under the individual brands, cover the development, marketing, and sales of protein bars, ready-to-drink (RTD) beverages, sweet & salty snacks, and confectionery products.
