The Maslow Hierarchy of Needs, a concept introduced by American psychologist Abraham Maslow in 1943, describes how every human being wants to satisfy their most fundamental needs to survive: food, water, shelter and security, before they become motivated to achieve higher-level needs that culminate at the top and fifth level of “self-actualisation”, which refers to how individuals have become self-aware, concerned with personal growth and potential, and less concerned with the opinions of others.
One way investors can try and get returns is to put their money in stocks that fit into growth themes that can last for the long term. Such themes usually try and capture broad changes in technology, sustainability or healthcare.
From the perspective of Anjali Bastianpillai, senior product specialist at Pictet Asset Management, “security” is a constant theme with longevity as long as human beings are around.
