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Time to rethink traditional thinking in emerging markets

Chris Kushlis
Chris Kushlis • 7 min read
Time to rethink traditional thinking in emerging markets
A worker assembling traditional Christmas lantern in Angeles City, the Philippines, which is a growing market for sustainable bond issuance / Photo: Bloomberg
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The external environment affecting emerging markets (EM) has materially changed in recent years, with slowing global growth and tightening financial conditions creating a more challenging backdrop.

For some, this only confirms the perception of EM as a purely short‑term, tactical allocation — offering potentially high returns but at the cost of heightened risk and volatility.

However, this traditional thinking no longer fairly represents today’s emerging markets, highlighting the need for a more granular approach to investing.

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