Haw Par was named after the Aw brothers — Boon Haw and Boon Par who created Tiger Balm in the early 1900s, the flagship business of Haw Par. “Haw” and “Par” means “tiger” and “leopard”, respectively in Hokkien. From a single pain relief product, Tiger Balm has since transformed into a lifestyle care brand that is familiar to consumers of all ages.
1. The iconic Tiger Balm brand was established in the 1900s. How has the brand evolved and how has it contributed to the group’s top line?
Haw Par Corporation is a homegrown MNC group, listed in Singapore since 1969. The group is an enterprise with a consumer healthcare business that promotes healthy lifestyles through its healthcare products, and its largest contributor comes from a brand it owns — Tiger Balm. Besides the consumer healthcare business, the group also engages in the leisure business and holds investments in securities and properties.
