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BHG Retail REIT uncovers what shoppers desire to attract right tenant mix

Emelia Tan
Emelia Tan • 7 min read
BHG Retail REIT uncovers what shoppers desire to attract right tenant mix
BHG Retail REIT uncovers what shoppers desire to attract right tenant mix
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1. What are the key focus areas for BHG Retail REIT in the next two to three years?

BHG Retail REIT is Singapore’s first pure-play China Retail REIT. It has a portfolio of six retail properties located in major cities, namely Beijing, Chengdu, Hefei, Xining and Dalian. These are all community-focused retail properties situated in high population density areas frequented by growing middle-income residents. Each mall also has a Beijing Hualian Hypermarket as the anchor tenant.

In light of Covid-19, part of our focus now is to keep our mall spaces safe for our stakeholders. We have stepped up hygiene standards, and also enforced temperature screenings and location tracking. Our staff and tenants are working together to engage our shoppers through live broadcasts, promotional activities, chatgroups, online contests and rewards redemption. We are also gradually resuming some in-mall events.

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