More can be less for the media in the digital age

Few people in urban places do not use food delivery these days. It is convenient and relatively cheap. The food you have delivered to your home or office is almost always basic food that is not too expensive, like nasi lemak, fried rice, noodles, pastries and coffee, tea or soft drinks.

There are few, if any, occasions where one would have delivered Miyazaki wagyu steak that is medium done, an omakase sushi set or a French meal from a three-Michelin-star restaurant.