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GIC-backed JustCo aims to double market presence with three-brand push

Samantha Chiew
Samantha Chiew • 6 min read
GIC-backed JustCo aims to double market presence with three-brand push
JustCo's Kong Wan Sing: "One of the reasons why we lasted three years is because we are cash flow positive". Photo: Albert Chua/ The Edge Singapore
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Co-working operator JustCo is pushing a multi-brand expansion plan in the near term. CEO and founder Kong Wan Sing says he aims to double the group’s market presence in the next three years across its three brands — The Boring Office, a no-frills space with just the essentials; the flagship premium brand JustCo; and its luxury concept The Collective.

The group currently operates 51 locations across 10 core Asia-Pacific business hubs in seven countries. Kong intends to expand into another six countries soon, doubling its presence to 13 markets.

He adds that JustCo will launch in India, Malaysia, the Philippines, Hong Kong, Dubai and Saudi Arabia. Already, the company has signed new leases to open eight new locations in the coming months.

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