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Amara modernises for tomorrow’s traveller

Samantha Chiew
Samantha Chiew • 11 min read
Amara modernises for tomorrow’s traveller
Amid intensifying global competition and shifting consumer preferences, Amara’s Dawn Teo details the refresh of a family-owned Singapore heritage brand for a new generation. Photo: Albert Chua/The Edge Singapore
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Amid intensifying global competition and shifting consumer preferences, Amara’s Dawn Teo details the refresh of a family-owned Singapore heritage brand for a new generation

Not every business leader can say they grew up on the company’s property, but Amara Holdings’ Dawn Teo has a story few others can match.

“Amara Hotel opened in 1986, and I was there for the opening. There are two stone lions outside the front door, and I remember my grandfather carried me to sit on top of one of the lions,” recalls Teo, COO of the Singapore-headquartered hotel and property group.

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