Frasers Hospitality plans to open 18 new serviced and hotel residences across Asia by 2028, reinforcing its focus on serviced living in the region.
The expansion pipeline is anchored by a new Fraser Suites flagship in Bangkok, set to open in 2H2026, says the business unit of Frasers Property in an April 2 announcement.
The new Fraser Suites Bangkok will debut the refreshed Fraser Suites brand, introducing “curated, experience-led programming” to long-stay serviced living. Located within the top 10 floors of a 45-storey premium office tower integrated with the 160,000 sqm One Bangkok Retail development in the heart of the city, the 261-room property is positioned within Bangkok’s central business and lifestyle district.
The residences will offer personalised service, contemporary Thai-inspired design, two dining venues and curated wellness offerings, alongside layouts designed for comfort and practicality.
The flagship property is scheduled to open in 4Q2026.
Elsewhere in the region, Frasers Hospitality has secured six new signings across Malaysia, Indonesia, Vietnam, China and Japan, further strengthening its development pipeline in key Asian markets.
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Two of these properties are expected to commence operations this year, contributing to a total of seven new serviced and hotel residences scheduled to open across Asia this year.
In Southeast Asia, Frasers Hospitality will further strengthen its presence with two additions in Malaysia by 2Q2026 and open its fourth property in Vietnam.
In Malaysia, Capri by Fraser, Penang will offer 248 rooms and communal spaces designed for independent, experience-focused travellers. The property will be located near the Unesco-listed George Town.
See also: Co-living operator The Assembly Place to convert 11-storey 163 Tras Street into 152-room hotel
Meanwhile, Fraser Residence Putrajaya will provide 283 serviced apartments with family-oriented facilities that include a games room and children’s playroom, and a waterfront view of Putrajaya Lake.
In Vietnam, Fraser Residence Hinode City, Hanoi will open by the end of 2026, introducing 401 residences within a mixed-use development on the city’s fringe. A short drive from the Old Town, residents will enjoy easy access to Hanoi’s major commercial and lifestyle districts.
Premium rental segment in China
Building on its recent entry into China’s premium rental apartment segment, Frasers Hospitality will open two new properties under the Modena by Fraser brand in Chengdu and Dalian in 3Q2026 and 3Q2027 respectively.
Targeted at young working professionals, both properties will offer serviced apartments with shared amenities and prime proximity to major transport nodes and employment hubs.
Modena by Fraser, Chengdu will be located near Chengdu Railway Station and the vibrant Taikoo Li Chengdu complex, while Modena by Fraser, Dalian will be near the Dalian Economic and Technological Development Zone.
Broadening beyond major cities
Fraser Residence Wuzhen will mark Frasers Hospitality’s expansion beyond China’s major urban centres. The 117-unit property will be located in the historic Jiangnan water town of Wuzhen, offering one- and two-bedroom apartments with fully equipped kitchens. It is scheduled to open in 4Q2026.
In Japan, Fraser Place Roppongi Tokyo will introduce 120 serviced apartments in one of the city’s most established cultural and lifestyle districts, with access to key business hubs. The property will offer an accommodation range from studios to two‑bedroom apartments and include a residents’ lounge as well as indoor gym. It is expected to open in 3Q2026.
Corporate bookings up
In 2025, Frasers Hospitality recorded continued growth in corporate bookings across the region, reflecting demand for accommodation that supports extended and more flexible living arrangements.
“Our focus is on expanding Frasers Hospitality’s serviced living portfolio in a disciplined and deliberate way, prioritising markets and formats where demand for longer-stay accommodation is strengthening structurally,” says Eu Chin Fen, CEO of Frasers Hospitality. “Asia continues to present these opportunities as travel and work patterns evolve. Our strategy centres on investing in assets and brands that are designed for extended living, are operationally resilient and remain relevant across market cycles.”
Photos: Frasers Hospitality
Read more about Frasers Hospitality:
Long-stay space, long-term gains: Modena by Fraser Shenzhen (February)
Frasers Hospitality launches first premium rental apartment project, Modena by Fraser Shenzhen (January)
One Bangkok sets records and standards for Thai capital (January)
Frasers Property remakes Bangkok's skyline (November 2024)
