Such concepts have rapidly taken root in Singapore owing to the city’s high density, she adds. “I think overall, people just are not as focused on ownership anymore. People are really focused on: ‘What is the experience that I’m getting?’ and they value freedom and flexibility over ownership. That’s something that we’ve leaned into.”
Four years after being acquired by CBRE-backed US flexible workplace provider Industrious, The Great Room has three back-to-back openings scheduled here, starting with the debut of The Great Room Keppel South Central in June
Co-working, co-living and other sharing models gaining traction are built on the same fundamental principle: city-dwellers today want flexibility and experiences, says Su Anne Mi, CEO and co-founder of The Great Room by Industrious. “It works in a place like Singapore really well, because Singapore is small, we’re space constrained, we have a lot of global travellers who are always in and out, and everything is quite centralised.”
