Asia’s rich, however, are taking that investment idea one step further: They are buying properties in Switzerland too.
When it comes to investing in safe-haven assets during times of crisis, most investors would think of parking their capital in gold. But gold is not exactly cheap these days; prices went up by 66% in 2025 and are now at historic highs even after sharply diving as much as 12% on Jan 30.
All that capital has to go somewhere. For some investors, that means buying the Swiss franc. Switzerland’s currency is widely seen as one of the strongest in the world and tends to appreciate in periods of uncertainty. On Jan 27, the Swiss franc reached an 11-year high against the US dollar.
