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AI agents expected to drive revenue by Apac CFOs, adoption rising in Southeast Asia

Nurdianah Md Nur
Nurdianah Md Nur • 2 min read
AI agents expected to drive revenue by Apac CFOs, adoption rising in Southeast Asia
UiPath’s study shows 42% of Southeast Asian firms have already implemented agentic AI, while Salesforce's study found that CFOs believe AI agents could increase their company revenue by almost 20%. Photo: Pexels
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In Asia Pacific (Apac), 75% of chief financial officers (CFOs) believe AI agents could increase their company revenue by almost 20%. More than three-quarters (77%) also believe AI agents will transform their business model, according to a Salesforce survey.

“With AI agents, we’re not merely transforming business models; we’re fundamentally reshaping the entire scope of the CFO function. This demands a new mindset as we expand beyond financial stewards to also become architects of agentic enterprise value,” says Robin Washington, president and chief operating and financial officer at Salesforce.

That shift is already underway. Eighty-three percent of CFOs are using AI in decision-making, particularly in risk assessments, financial forecasting and profitability analysis.

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