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Apac retailers turn to generative AI as shopper satisfaction slumps, Zebra study finds

Nurdianah Md Nur
Nurdianah Md Nur • 3 min read
Apac retailers turn to generative AI as shopper satisfaction slumps, Zebra study finds
Majority of retail leaders in the region see the technology as essential for loss prevention, while inventory management challenges continue to drive shoppers away empty-handed. Photo: Pexels
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Retailers across Asia Pacific (Apac) are betting heavily on generative AI and automation to stem rising losses and reverse declining shopper satisfaction, according to Zebra Technologies’ 18th Annual Global Shopper Study.

More than eight in 10 retail leaders in the region say generative AI will have a significant impact on loss prevention, underscoring how quickly the technology is becoming embedded in day-to-day store operations.

“As retail continues to evolve, the businesses that will thrive are those that adapt quickly and blend physical and digital experiences seamlessly,” says Christanto Suryadarma, Zebra’s vice president for Southeast Asia, South Korea and Channel APJeC, adding that AI and automation can help create “faster, more intuitive, and personalised shopping journeys.”

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