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FairPrice Group rolls out agentic AI to make shopping smarter, staff more productive

Nurdianah Md Nur
Nurdianah Md Nur • 5 min read
FairPrice Group rolls out agentic AI to make shopping smarter, staff more productive
Shoppers can interact and converse with Google Cloud-powered smart carts at FairPrice Finest Punggol Digital District and Sengkang Grand Mall to receive enriched and personalised product recommendations. Photo: Google Cloud and FairPrice Group
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Consumers in Singapore can now walk into the Unity pharmacy at FairPrice Finest Punggol Digital District and receive tailored lifestyle advice based on a body composition scan.

The digital wellness assistant uses multiple specialised Google Cloud AI agents that collaborate autonomously. These include the data agent, which turns raw inputs from in-store Tanita analysers into insights, and a knowledge agent built on the Gemini API, Vertex AI RAG Engine, and Google Search to ensure recommendations are accurate and up to date.

As such, customers can walk away with personalised health guidance, meal plans, recipes, and an interactive shopping list of FairPrice products to put the advice into action.

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