He continues: “Moreover, the organisations we recently surveyed say they are already pursuing new ventures enabled by generative AI across various use cases such as co-piloting, decision-making, hyper-personalisation and distribution.”
Generative AI will remain a key tech trend this year, but the focus will shift to maximising ROI and driving tangible business outcomes rather than just experimentation.
“The majority of generative AI’s value and applications will continue to be realised in four key business functions: marketing and sales, product and service development, service operations and software engineering,” Sachin Chitturu, partner and Southeast Asia leader of QuantumBlack, AI by McKinsey, tells The Edge Singapore.
