Beyond marketing, retailers anticipate AI agents to aid in inventory management, frontline training and more. As such, 69% of retailers in Singapore believe AI agents will be critical to beating the competition within a year.
Retailers in Singapore are turning to artificial intelligence (AI) to protect margins as customer acquisition costs rise and consumer preferences shift.
According to Salesforce’s sixth Connected Shoppers Report, 85% of retailers in the city-state say they plan to increase AI investment over the next year. They are eyeing AI agents (which can autonomously take actions across business systems) to help dynamically segment audiences, tailor messaging, and trigger campaigns based on real-time customer behaviour. Doing so will enable marketers to focus on creativity, strategy, and drive impact across channels.
