“The introduction of AI in shopping has created new shopper journeys that are more exciting than ever. From it, we see an emergence of new consumer behaviours characterised by personalisation and convenience. For retailers, embracing AI isn’t just about staying current; it’s about meeting evolving consumer expectations and staying competitive in a fast-changing retail landscape,” says Warren Hayashi, president for Asia Pacific at Adyen.
Adyen’s Retail Report 2025 reveals that 49% of Singapore consumers have used artificial intelligence (AI) assistants, such as ChatGPT, to enhance their shopping experience. They leverage AI to quickly generate outfit or meal inspiration (67%) and discover unique brands (66%). Nearly two-thirds (59%) are also open to direct purchases via AI interfaces.
Some Singaporean consumers also see technology as integral to shopping. They are keen on AI-powered visual or voice search (22%), augmented reality for product preview in a space (18%), and metaverse or virtual reality shopping (15%).
