As the evolution of the CFO role into a central leadership position is a relatively recent development for many companies in Asia Pacific, CFOs in this region have the opportunity to lead the way in driving business transformation by embracing the new responsibilities that accompany the role.
Chief financial officers (CFOs) today exert more influence than ever in steering the enterprise and providing strategic business counsel.
While traditional duties such as accounting, reporting and budgeting are still important, they now represent a smaller percentage of their diverse responsibilities. Stakeholder management and relations are a growing part of the CFOs’ duties. This entails being a proficient communicator and storyteller not only in the context of investor relations but also with regulatory bodies, policymakers, and the broader public. In an era when transformation is constant, people leadership becomes more important and the art of convincing people to adopt new ways of working and changing traditional mindsets on digitalisation will be increasingly valued.
