At Bain & Company, our research clearly points to continued market volatility for core retailing; however, we do see successful players emerging by moving beyond their core retailing roots and investing wisely in new “Engine 2” businesses. In fact, we believe that these new engines of growth could account for up to 50% of leading retailer profits by 2030.
Retail is facing a tumultuous period. Consumer preferences and expectations are rapidly evolving, supply chains are struggling, and the lines between digital and physical are becoming less distinct. All of these factors are presenting significant obstacles to growth and profitability in the retail industry.
Whether you are a physical retailer, an omnichannel player, or an entirely digital storefront, you’re probably assessing your primary operations and noticing a disparity between their growth potential and your long-term scale ambitions.

