He adds that Amazon Bedrock is one of the ways AWS is democratising access to generative AI. The service allows organisations to build and scale generative AI applications with a selection of foundational models (FMs) by accessing a simple application programming interface, in a secure environment and without managing any infrastructure. The FMs offered include those from AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon.
Despite the buzz around it, generative AI is only as transformative as how it is used.
“Similar to the journey to the cloud, [adopting generative AI] enables a conversation that goes well beyond technology. [This is why] we’re focused on helping our customers transform so that they can get the most out of their data to accelerate growth in a world where disruption happens every day, which can be through improved customer experience or unlocking new business models,” Jaime Valles, vice president for APJ at Amazon Web Services (AWS), tells DigitalEdge on the sidelines of AWS re:Invent 2023 in Las Vegas.
