Secondly, shoppers will still find a way to purchase items that they love despite inflation. They are not only spending more on non-negotiables, such as mortgages or food, but also purchasing the goods and experiences they want most.
According to Criteo, here are five major trends that will shape consumers’ shopping behaviour this year.
Firstly, consumers will be taking the hybrid path of purchasing. Although they will return to offline stores, they will still rely on retailer websites and mobile applications to supplement their shopping experience.
