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How Grab propels its AI-led growth with the cloud

Nurdianah Md Nur
Nurdianah Md Nur • 5 min read
How Grab propels its AI-led growth with the cloud
The Southeast Asian super app uses AWS to support continuous innovation, deliver reliable services and be cost-efficient. Photo: Bloomberg
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Super app Grab is no stranger to using artificial intelligence (AI) to deliver its services.

Its machine learning model platform, Catwalk, underpins more than 1,000 AI models in production to address the needs of its partners and users. With Catwalk, Grab provides users with real-time decision-making across its services and delivers personalised experiences like restaurant recommendations, loyalty rewards, and financial offerings tailored to users’ preferences.

Besides that, Grab has refined its last-mile guidance system for delivery partners by integrating large language models (LLMs) with point-of-interest data and historical customer notes. Doing so provides drivers with more precise drop-off instructions, enabling them to complete more trips every hour, leading to higher earnings, while expediting food delivery to consumers.

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