While tie-ins with financial institutions are not new, there are fresh opportunities to seize – especially in the post-pandemic world where health and safety concerns dominate. Research has shown that 38% of travellers in Southeast Asia are turning to online travel agencies that include travel protection as part of the booking journey.
Browse. Select. Checkout. Fly. Be it flight tickets, accommodations or even insurance, travel platforms can simplify essential purchases by prioritising consumers. We witnessed the first wave of the digital revolution when bookings went online. A coupling with the financial sector is catalysing the next transformation, and this is a flight that waits for no one.
According to the International Air Transport Association, 82% of travellers paid for their trips using their preferred payment method in 2022. This means that consumers crave convenience, and travel platforms that want to remain competitive amid the recovery must offer ample choices. Already, many apps offer add-ons like exclusive credit card deals and other rewards.
