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Majority of top Singapore e-commerce sites made basic checkout errors: Stripe

The Edge Singapore
The Edge Singapore • 3 min read
Majority of top Singapore e-commerce sites made basic checkout errors: Stripe
Fixing basic checkout page errors and removing all possible friction in the transaction process can yield big upticks in sales.
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Ninety-four percent of Singapore’s top 100 e-commerce websites have five or more errors on their checkout pages, reveals a study by online payment processing company Stripe.

Some of the most common errors were those that create unnecessary friction for users.

This includes not allowing customers to save their payment information for future use (74%), not supporting address auto-complete (57%), and failing to display an error message in real-time when an invalid card number was entered (54%) or an expired card was used (49%).

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