With new Covid-19 restrictions in place, event organisers had to search for creative avenues to overcome these challenges in a very short period of time or risk losing $3.8 billion, or close to 1% of Singapore’s GDP. The solution was SaaS virtual events platforms, which mirrored in-person interactions by creating immersive and exciting event experiences.
The business events sector is leveraging software-as-a-service (SaaS) technologies to overcome the pandemic’s limitations and foster human connections. It is estimated that the share of digital offerings in companies' portfolios has accelerated by a staggering seven years.
Until the pandemic, the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector – which supported more than 34,000 direct and indirect jobs – had been deeply dependent on face-to-face meetings.
