Data Cloud, the hyperscale data engine built within Salesforce, powers Agentforce by combining relevant data together. This enables the AI agents to better support the customer service representatives with personalised advice and solutions for the customers.
Singapore Airlines (SIA) is incorporating Salesforce solutions into its customer case management system to deliver more personalised customer service.
It will utilise Salesforce’s Agentforce, an artificial intelligence (AI) system that deploys autonomous agents to perform specific tasks. By streamlining its customer service operations, its customer service representatives can focus on providing enhanced and personalised attention in each customer interaction.

