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Singapore Airlines taps on Salesforce to deliver AI-powered customer service applications

Nurdianah Md Nur
Nurdianah Md Nur • 2 min read
Singapore Airlines taps on Salesforce to deliver AI-powered customer service applications
SIA and Salesforce also plan to co-develop more AI-powered solutions for the airline industry. Photo: Bloomberg
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Singapore Airlines (SIA) is incorporating Salesforce solutions into its customer case management system to deliver more personalised customer service.

It will utilise Salesforce’s Agentforce, an artificial intelligence (AI) system that deploys autonomous agents to perform specific tasks. By streamlining its customer service operations, its customer service representatives can focus on providing enhanced and personalised attention in each customer interaction.

Data Cloud, the hyperscale data engine built within Salesforce, powers Agentforce by combining relevant data together. This enables the AI agents to better support the customer service representatives with personalised advice and solutions for the customers.

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