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STB and Snapchat bring augmented reality to Haji Lane

Nurdianah Md Nur
Nurdianah Md Nur • 3 min read
STB and Snapchat bring augmented reality to Haji Lane
Users are tasked to pop as many virtual balloons as they can within a set time through the Snapchat app, at the Drunken Balloon store. Photo: Snapchat
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A visit to Haji Lane is set to become more interesting thanks to a collaboration between the Singapore Tourism Board (STB) and Snapchat.

Visitors can use Snapchat’s “Custom Location” lens in the app to experience augmented reality (AR) experiences built upon existing, real-world infrastructure.

All they have to do is to scan the Snapcode (which is a QR code) in front of each participating location using the Snapchat app to interact with the AR content that brings the history and culture of the area to life.

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