Without smarter data management, organisations will struggle to advance both their digital transformation and sustainability ambitions; a strategic trade-off that no organisation can afford to ignore in today’s business environment.
Asia Pacific is powering the world’s digital future. In 2024 alone, countries like Singapore, Malaysia, Indonesia, and Thailand attracted over US$15.5 billion in cross-border data centre investments, making up 70% of global investments. But behind this rapid growth is a costly and often overlooked truth: our data environment is bloated with a significant amount of unproductive data.
Singapore’s data centres already contribute to 82% of the ICT sector’s emissions and 7% of national electricity use. This is not just high IT performance demand, but also vast amounts of dark, unused data. Studies estimate 50–60% of enterprise data sits idle, generating costs, consuming energy, and delivering no business value. According to the World Economic Forum, a mid-sized data-driven business can generate up to nearly 3 terabytes of dark data daily.

