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Why data nutrition is missing ESG strategy in Asia

Kenneth Poh
Kenneth Poh • 5 min read
Why data nutrition is missing ESG strategy in Asia
The question for C-suite leaders is no longer “how much data can we store?” but “how much value can we extract per watt of energy and per byte of data?” Photo: Unsplash
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Asia Pacific is powering the world’s digital future. In 2024 alone, countries like Singapore, Malaysia, Indonesia, and Thailand attracted over US$15.5 billion in cross-border data centre investments, making up 70% of global investments. But behind this rapid growth is a costly and often overlooked truth: our data environment is bloated with a significant amount of unproductive data.

Singapore’s data centres already contribute to 82% of the ICT sector’s emissions and 7% of national electricity use. This is not just high IT performance demand, but also vast amounts of dark, unused data. Studies estimate 50–60% of enterprise data sits idle, generating costs, consuming energy, and delivering no business value. According to the World Economic Forum, a mid-sized data-driven business can generate up to nearly 3 terabytes of dark data daily.

Without smarter data management, organisations will struggle to advance both their digital transformation and sustainability ambitions; a strategic trade-off that no organisation can afford to ignore in today’s business environment.

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