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Is AR paving the way for the industrial metaverse?

Nurdianah Md Nur
Nurdianah Md Nur • 4 min read
Is AR paving the way for the industrial metaverse?
Mercedes-AMG Petronas F1 team at the Spanish Grand Prix 2022. Photo: Mercedes-AMG Petronas F1
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Since the metaverse for consumers is still being defined, perhaps the industrial metaverse will make its debut first.

The industrial metaverse aims to create holistic, real-time digital twins of entire factories – including various elements such as machines, robots, automated guided vehicles and workers – according to TeamViewer, a provider connectivity and workplace digitalisation solutions.

Oliver Steil, TeamViewer’s chief executive officer, shares that companies across various industries are leveraging augmented reality (AR) solutions as one of the ways to realise an industrial metaverse. These companies include car manufacturer Audi and Coca Cola Hellenic Bottling Company.

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