That is set to change with ChatGPT, which uses generative AI as a language model to answer questions and assist with tasks. Its uses now are varied – students might use it to write an essay, or a software engineer to code, a traveller to plan an itinerary, and some are already using it as a search engine. These ‘new’ uses have prompted many companies to jump on this bandwagon.
Artificial Intelligence (AI) is not new, and its use brings some element of reputational risk. While corporations have been using AI for some time now, it has been largely unseen in data analytics, predicting customer behaviour, sales and marketing, or operations. Most of the time, clients and customers would not see the touch of AI in a corporation’s work.
For instance, a manufacturing company might use machine learning to collect and analyse an immense amount of data, and then identify patterns and anomalies for which the company can use to make decisions about improving operations. AI can also be leveraged to repair faulty machinery where factory workers send an image of a machine to an AI programme, which then detects issues or defects in installation. As a customer of this manufacturing company, you would probably never see this in the works.
