The age of sustainability-forward businesses
The Asia-Pacific region today faces a complex challenge: The growth of its digital economy is catalysing the rate of energy consumption like never before, and yet, the window to decarbonise is quickly narrowing. In fact, the very same drivers propelling digital growth – a rising middle class, connectivity advancements, and rapid urbanisation – will simultaneously contribute to a 3% increase in energy demand by 2030. Problematically, 75% of that energy demand is expected to be met by fossil fuels.
Among significant drivers for energy consumption is the increasing cloud adoption across the region, as organisations turn to the cloud for its scalability, agility, and flexibility that have become business-critical for growth. While transitioning from on-premises infrastructure certainly lends businesses better energy efficiencies overall, the reality is that data centres do account for a significant percentage of carbon output – of up to 5%. With Asia already being one of the fastest-growing cloud markets, greening the cloud ecosystem will be critical to successfully furthering net-zero ambitions.
