Applying behavioural science, Xero commissioned the One Step study seeking to understand the key behavioural barriers that might hinder SMEs when choosing technology, and providing recommendations on how to overcome them. The study found that Singapore has the highest proportion of tech adopters out of the six mature markets surveyed.
The new year marks the opportunity to refocus and set goals and intentions for the new year, and this is no different for SMEs. Without assessing what has been done well, and what is needed to be done to accomplish business objectives, minor task inefficiencies can add up over the year.
In particular, business leaders should consider manual or time-consuming processes that could benefit from digital solutions. The government and the media have widely publicised the benefits of such technologies, but why do some business owners remain reluctant to make the digital switch?
