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Why building digital trust should be a business priority

Quah Zheng Wei
Quah Zheng Wei • 6 min read
Why building digital trust should be a business priority
Here's how TrustTech -- an emerging category of technology designed to foster trust, security, and safety online -- can help. Photo: Unsplash
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Despite scam tactics often being dismissed as clumsy and obvious – think emails written in broken English and scam calls impersonating figures of authority in a robotic voice – the reality of their impact paints a worrying picture. The Singapore Cyber Landscape 2022 report by the Cyber Security Agency of Singapore discovered that losses from scams in Singapore last year totalled a startling $660.7 million.

Contrary to popular belief, over half of the victims were young adults aged 20-39, a demographic typically regarded as tech-savvy and active participants in today's digital economy. They most commonly fell victim to job scams delivered through unsolicited messages on chat applications, with e-commerce scams increasing threefold.

Vulnerabilities to scams clearly aren't related to a lack of digital savviness. Fraudsters employ psychological tactics that create a sense of urgency, exploit trust, and leverage the promise of gain to manipulate their victims. E-commerce scams, for instance, exploit the trust consumers place in online marketplaces and their need for convenient transactions.

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