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Why sustainability and digital transformation must go hand-in-hand

Felix Berndt
Felix Berndt • 6 min read
Why sustainability and digital transformation must go hand-in-hand
While sustainability is recognised as a crucial priority for the future, it may not yet be perceived as a pressing challenge today. Photo: Pexels
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Singaporean enterprises are witnessing a noteworthy shift in the mindset of customers, investors, and employees. While flawless digital experiences are a must, responsible and considerate ways of doing business are an equal priority as the significance of environmental, social, & governance (ESG) practices continues to grow.

As a result, digital transformation and sustainability have emerged as top priorities for businesses in the country. Companies are now focused on responsible operations while leveraging technology to stay competitive. Sustainable practices such as reducing carbon footprint and ethical sourcing, align with digital transformation efforts to enhance efficiency and customer experiences.

Interestingly, the shifting dynamics among businesses in Singapore were strikingly evident in our recent ASEAN-wide report. Digital transformation emerged as the number one priority for 55% of businesses, followed by sustainability (58%) and increasing efficiency (48%).

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