It’s a gambit for the tech titan, which has been racing to develop a suite of tools called Apple Intelligence. Though Apple has been touting the technology since its developers conference in June, the software won’t be included in the initial versions of the new iPhones. They’re set to go on sale Friday, with the product reaching stores on Sept. 20.
Apple Inc. introduced the latest version of its flagship device, the iPhone 16, betting it can entice consumers with modest hardware upgrades and AI technology that’s still on the horizon.
Chief executive officer Tim Cook unveiled the smartphone — alongside new watches and AirPods earbuds — at an event Monday that was infused with the promise of artificial intelligence (AI). The iPhone 16 was built for AI “from the ground up,” he said, though the capabilities will only be gradually added to the device via software updates.
