More than four in ten (41%) consumers in Asia Pacific (Apac) are resetting a password at least once a month because they cannot remember it.
It is therefore not surprising that one-third of them will always choose biometrics over a password when given a choice.
These are some of the findings from The Future of Identity Report by Entrust Cybersecurity Institute that surveyed 1,450 consumers globally, of which 400 are from Apac.
The report also found the majority of consumers understand that exchanging their data for convenience is a necessary trade-off. Three-quarters of the Apac respondents agree that sharing personal information for access to goods, services, and applications is unavoidable.
However, respondents are split down the middle when it comes to how comfortable they are with organisations owning and storing a digital identity for them, and whether or not organisations can be trusted to keep their data safe. This reinforces that offering consumers convenient digital experiences for personal identifiable information should be the bare minimum, and in order to regain customer trust, organisations also need to provide data privacy controls.
“There’s no single or right way for organisations to authenticate customer, employee, or citizen identity. There is always a trade-off between providing relatively frictionless access experiences and incorporating safeguards that confirm users are who they claim to be,” says Mark Ruchie, chief information security officer at Entrust.
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He continues: “The authentication methods [businesses] employ can — and should — change depending on the sensitivity of data users are accessing, whether you’re serving customers or employees, or if atypical login behaviours are exhibited.”
