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Google offers enhanced generative AI features for cloud customers

Bloomberg
Bloomberg • 4 min read
Google offers enhanced generative AI features for cloud customers
Google released a specially designed version of Gemini Pro in Bard, Google’s AI chatbot. Photo: Bloomberg
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Alphabet Inc.’s Google announced a slate of upgraded artificial intelligence features for its cloud-computing clients as the technology giant tries to catch up with rivals, including the allied forces of Microsoft Corp. and startup OpenAI, who have taken advantage of the AI boom.

The company on Wednesday unveiled Gemini Pro for enterprises, allowing developers to build applications using Google’s latest AI model, which was announced last week. Gemini is a large-scale AI system trained on vast amounts of data that can generate new content based on what users request. 

Google Cloud clients can use Gemini to create apps such as AI-powered chatbots, easy-to-query inventory databases and marketing presentations. The company also emphasised that Gemini Pro will be free at launch for cloud customers, with some limits. Ultimately, Google said, it plans to ensure that its cloud AI offering will be “competitively priced.” The company said Gemini Pro’s text-based capabilities are four times less expensive for input and two times less expensive for output than the last iteration of its AI model, PaLM 2, which was released in June.

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