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Meta to form AI product team to keep up with chatbot competition

Bloomberg
Bloomberg • 3 min read
Meta to form AI product team to keep up with chatbot competition
The company trying to use the technology with text-like chats in Meta’s messaging apps and on visual filters for photos and videos on platforms. Photo: Bloomberg
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The chatbot battle is heating up, and Mark Zuckerberg is making it clear that Meta Platforms Inc. is focusing on artificial intelligence-powered tools, too.

“We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area,” Meta chief executive officer Zuckerberg said Monday in a post on Instagram. “We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all the new things we’ll build along the way.”

For now, he said, the company is trying to use the technology with text-like chats in Meta’s messaging apps WhatsApp and Messenger, and on visual filters for photos and videos on platforms like Instagram. “We’ll focus on developing AI personas that can help people in a variety of ways,” he added.

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