“Fifty-five per cent of organisations reported increasing investment in generative AI since it surged into the public domain 10 months ago,” says Frances Karamouzis, distinguished VP analyst at Gartner. Growth initiatives were cited as the primary business focus of generative AI investments (30%), followed by cost optimisation (26%) and customer experience/retention (24%).
A survey by Gartner, a research and advisory firm, last month revealed that 55% of organisations are in piloting or production mode with generative AI.
Nearly half (45%) are scaling generative AI investments across multiple business functions. Software development, marketing and customer service are among the functions with the highest rate of adoption or investment in generative AI.
